While interning at Backbone PLM, a tech startup located in Boulder, Colorado, I was given the opportunity to spearhead the rebrand of the company's social media channels. Starting in September of 2016, Backbone was receiving a low number of online impressions on Instagram. Within 3 months, I was able to increase their impressions on Instagram 400%, while also boosting their overall engagement by 680%. By curating and developing web content, I was able to create an online social presence for Backbone PLM within just a few months.